Ksu Koystinen
Ksu Koystinen
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Cold Intro

 COLD

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There are two kinds of people in this world: people who love winter, and people who think those people are lying.

Fellows, who complain about bitter cold weather, let me remind you that cold concentrates the mind. The moment we step outdoors to bitterly cold weather, we do what we have to do with uncommon intelligence and dispatch.

Science shows that cold stress offers a beneficial 'boost' to your brain and immune system. The cold lowers stress hormones, decreases inflammation, and aids the body's anti-oxidant production.

We don't realize that our ancestors were probably at ease in the cold. It's a forgotten capacity that holds benefits for both body and mind. That's why people on the cutting edge of performance today, are reclaiming the cold for themselves.